Menas Zone Vy Da Unveils Vietnam's First Heritage-Inspired Urban Oasis in Hue (2025)

HUE CITY, Vietnam, April 24, 2025 /PRNewswire/ -- In a strategic collaboration, Ariyana ViDaJoint Stock Companyand Smile Living, the exclusive distributor,hadofficially launched Menas Zone VyDaon March 29, 2025, a one-of-a-kind urban living development located at 98 Pham Van Dong Street in the culturally rich city of Hue. This visionary project marks a milestone in the transformation of Hue's urban landscape, seamlessly merging timeless heritage with modern living. Positioned as a new icon of cultural-commercial integration, Menas Zone VyDa sets a new benchmark for premium real estate in Vietnam.

Strategically Located in Hu e 's Cultural Heartbeat

Ideally situated in the VyDaWard, the project occupies a prized corner with three major road frontages—Pham Van Dong Boulevard, Lam Hoang Street, and Han Mac TuStreet. The location ensures residents are within a five-minute radius of major landmarks including Trang Tien Bridge, Dong Ba Market, and the iconic Imperial Citadel. Easy access to National Highway 49 also links residents to Thuan An Beach, amplifying the area's tourism and investment potential.

Award-Winning Design with Global Expertise

Menas Zone VyDais the result of a world-class design collaboration between Aedas Singapore (master planning), Belt Collins Hong Kong (landscape), and SLA (lighting). This prestigious alliance earned the project the "Best Urban Housing Architectural Design" at the PropertyGuru Vietnam Property Awards.

Flexible Product Lines Designed for Modern Living

The development offers two primary residential-commercial formats tailored to both homeowners and investors:

• Commercial Shophouses (33 units): Multi-functional spaces ideal for restaurants, cafés, boutiques, and professional offices.
• Shop Villas (13 units): Four-story "dual-purpose" villas with commercial space on the lower levels and luxury living quarters and rooftop entertainment above.

This blend of functionality and design positions Menas Zone VyDaas a future-forward real estate model.

A Cultural Destination in the Festival Capital of Vietnam

At the core of Menas Zone VyDais its commitment to cultural celebration and artistic expression. Anchored by a dynamic Festival Mall, the project will host an array of community events, live performances, and art showcases, making it a lively destination for residents and tourists alike.

Signature Events Include:

• Rock Show "Hon Viet" on April 30 – a grand musical celebration of Vietnam's reunification anniversary
• Vietnamese Chess Festival – honoring traditional games
• "Y Quan Bach Pho" Costume Show – reviving classic Vietnamese attire
• "THE AO DAI – The Silk Legend" – a spectacular live visual performance celebrating national identity

Additionally, the innovative series "A Thousand Years of Storytelling" will bring live cultural storytelling to life across cities, curated by different artists in a format that is unscripted, unreplicated, and deeply personalevoking the soul of Hue in every performance.

Menas Zone VyDais more than a real estate development-it's a transformative vision for Hue's future as a vibrant, globally connected, yet culturally rooted urban center. By blending heritage and innovation, the project embodies the city's evolving identity while honoring its rich past.

FOR MORE INFORMATION

Contact:
Public Relations Department
Ariyana ViDa Joint Stock Company
Hotline: (+84) 1800 6799
Website: www.menaszone.vn
Facebook: Menas Zone Vỹ Dạ

SOURCE Ariyana Vi Da Joint Stock Company